20 Economical Book Marketing Techniques

*The succeeding article is about Marketing Self Published Books, Profitable Book Marketing, Book Marketing Strategies, and many other useful tips about online book marketing.

Whether you are an upstart author or a self published author, an efficient book marketing plan in these times of economic recession need not be expensive if you just know your target market, find the most economical means to inform this market of your works, and establish a lasting, trustworthy relationship with your new-found markets.

Study carefully your expected demographic market’s spending behavior and changing lifestyle habits, given these trying times, and then find effective ways and methods that they may be convinced and persuaded in buying your book. Also, compare the effectiveness of your book marketing plan with the competition of the same genre, and consider relevant marketing factors such as the pricing of the book, the common qualities of the bestselling authors, the present market demand for the genre, and the strengths and weaknesses of the competition.

Try choosing or combining any of these effective book marketing techniques so that you will not only save on your book marketing investment but will become an efficient “author-preneur” as well:

1. Conduct book signing campaigns at local/statewide bookstores, book fairs, and literary conventions, which lets you market for free or for a very minimal registration fee.

2. Strategically schedule the announcement of your new book or continuing publicity with a relevant national news event, a new blockbuster movie, or a trade fair.

3. Write articles on topics of current interest and correlate it with the beneficial features and advice found in your book, then submit at free PR websites.

4. Participate in various online authors’ or genre-specific blog sites. This is one tried-and-tested avenue for the so-called “viral marketing” to flourish because in manifesting your thoughts and perspectives to thousands of online bloggers, you make them appreciate your knowledge and expertise on a particular subject matter of interest, which is related to the book you are writing. In this manner, you are actually and indirectly promoting your book with your interesting ideas shared online.

5. Publish actual portions or excerpts of your book together with a concise feature article that can be distributed in high visitor web portals and article data bases on the Internet.

6. Deal with a reliable print-on-demand publisher that offers complete and extensive distribution services.

7. Consider more promising, diversified literary text formatting options for your works like having a full text version of your book stored in pdf format, having an e-book version of your writing, and having downloadable versions of your book to Internet-capable handheld computer owners.

8. Participate often in writers’ conventions, writing guild conferences and symposia and the like. You could gain crucial, practical inputs from seasoned authors who will give you effective marketing advice that may not be found elsewhere.

9. Have yourself available as a public forum/special events speaker in the field or area of your expertise. You may not actually sell books, but may issue author cards for the program participants who may be your future book buyers.

10. Consider listing your book on online classified ads websites.

11. Send e-mails to your friends and reader fans of scanned excerpts of your book with a matching explanatory note.

12. Place an ad in social networking sites that allow the marketing of your books/latest work for free or for a discounted fee.

13. Be a proactive author like giving complimentary copies of your book to celebrities and well-known resource persons, sending opinion articles for newspapers, and getting actively involved in community projects and charitable events.

14. Contact genre experts, independent book critics, and well known book review companies for favorable endorsement comments,

15. Send PR’s to newspapers in your city or state for the purpose of being featured and getting book reviews.

16. Find local or state area radio stations and television stations that actually feature programs about writers, literature, or books then try to find out if you can send a PR of your book or better still, get a radio or television interview.

17. Make your own creative video presentation of your book and upload it to video-sharing websites.

18. Be your own book broadcaster. Make a podcast-able audio presentation of your book. This marketing option is ideal for authors of language and speech books, business and economics books, and even of the fiction genre.

19. Find author marketing websites that offer free ad listings of your book. This is the Internet version of the conventional bulletin board display.

20. Find book marketing services providers that offer bundled marketing programs at a discounted rate. Compare prices according to your book marketing needs, the kind of services that you prefer, the quality of the services offered, and the limits of your marketing budget.

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Make the Study of Economics Interesting and Cost-Effective

Economics is the subject around which everything and everybody in this world revolves. Despite this very fact, since one has to do in-depth study of a lot of numbers and charts in this subject, it is often referred to as dismal science. But again, those who find it dry and overwhelming can still make it very interesting by relating it to real life. No matter to which age group you belong, you cannot escape from this fact that your life has a direct connection with the economic system applicable in your state, country and the world.

How To Deal With The Rising Prices Of Textbooks?

If you are a college student and have chosen economics as your subject, you have made a great choice. But you are probably a little worried about the skyrocketing prices of textbooks. The books on these topics usually come at a very high price, which does not fit comfortably into everybody’s budget. Most people have still not recovered completely from the effects of the recent recession, which was the worst in the last hundred years. But when it comes to buying college books, luckily there are several alternatives available these days. These alternatives were not available earlier as they are now – thanks to the rapid growth and advancement in the field of the Internet.

First, economics textbooks that are available for sale online come at special discounts. As compared to the books that you buy from your local bookshops, you can save a good deal of money by making your purchase online. But since you are someone who is studying how the economic system works and how it affects our real lives, you probably want to save a lot more on your books. And the good news is that you can easily do this. All you have to do is go for used books. If some of your friends have already completed the course in which you have now taken admission, you can ask them if they will like to sell their old economics books. Since they do not need those books anymore, they are very much likely to offer you a price that will look free to you.

But it is often not very easy to find such students. However, you need not be disappointed if you are not lucky enough to have such friends. There is still another alternative in the form of online bookstores for used textbooks. All you need is a computer with Internet connection, and you can buy the books you need sitting within the comforts of your home. The best thing is that you can find some of the cheapest deals over there on used textbooks of economics.

Since you are studying this subject, the use of Internet can be very useful in many ways. For example, browsing popular websites that deal with this niche can be very helpful in keeping you up-to-date with the latest happenings and developments in this field. Browsing through the recent online news stories related to economics will make this subject very interesting. The cheap used textbook to which the Internet can provide you with easy access is just a wonderful bonus.

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